MALTE

Malte Tourisme récepteur 2015-2019

Rang 2019	Pays	2015	2016	2017	2018	2019
1	Royaume-Uni	525.996	559.987	560.893	640.570	649.624
2	Italie	282.815	315.223	363.668	390.607	392.955
3	France	127.953	144.804	176.371	213.299	239.140
4	Allemagne	141.855	156.786	193.033	226.966	211.546
	Scandinavie*	117.388	123.963	135.275	128.320	124.411
5	Espagne	47.237	55.023	75.511	99.046	116.295
6	Pologne	46.231	70.563	89.335	96.362	104.228
7	Belgique	35.937	41.759	73.429	70.191	70.886
8	Pays-Bas	44.962	52.642	64.000	57.355	59.528
9	Irlande	35.382	33.175	36.177	40.721	53.089
10	États-Unis	25.887	26.454	35.758	47.170	50.525
11	Australie	27.207	32.611	35.875	71.262	49.807
12	Suisse	35.293	40.504	44.065	45.572	48.954
13	Hongrie	17.719	20.988	26.875	28.294	37.976
14	Autriche	30.246	24.319	29.624	39.029	33.251
	Autres pays	241.208	267.126	333.951	429.334	511.025
Touristes internationaux		1.783.366	1.965.928	2.273.837	2.598.690	2.753.239
Total nuitées		14.151.599	14.961.346	16.509.141	18.569.716	19.338.860
Nuitées par touriste		7.93	7.61	7.26	7.15	7.02

* Danemark, Finlande, Norvège et Suède

Source : Malta Tourism Authority

Malte Tourisme émetteur 2012-2019 (milliers de touristes)

	2012	2013	2014	2015	2016	2017	2018	2019
Italie	98	109	123	137	166	181	212,2	214,1
Royaume-Uni	78	89	92	89	96	105,8	118,7	126,4
Espagne	19	20	18	19	23	27,9	37,5	44,9
Allemagne	19	19	22	24	32	38,4	42,1	37,7
France	17	17	22	21	17	21,5	28,5	28,1
Autres	100	109	114	138	163	198	228	255
Total	331	363	391	428	497	572,5	667	706,8

Malte Capacité hotellière 2019

Source: MTA Licensing Administration Office (as at January 2020)

Malte – Tourisme linguistique
English Language Learning Travel
EFL (Teaching English as a Foreign Language) statistics for 2018 published by the National Statistics Office (NSO) reported a sustained level of language student arrivals, in comparison to 2017, which was a fairly positive year for the sector. In 2018 arrivals reached more than 87,000 students, 13.5% higher than 2016 levels.
Student weeks, on the other hand were down 11.9% as a result of shorter stays resulting primarily from a shift in student mix, with junior students accounting for 53% of total student arrivals (vs 52% in 2017, 50% in 2016 and 48% in 2015). Consequently, the average length of stay fell to 17.3 days in 2018 from 20.9 days in 2016.
The English Language Travel (ELT) sector in 2018 accounted for approximately 8.1% of total tourist guest nights and around 6.5% of total tourist expenditure. Deloitte estimates place indicative total expenditure by ELT students in 2018 at approximately €137 million.
The ELT sector remains an important niche market for the tourism industry in Malta. The sector plays an important role in the diversification strategy of the local tourism sector to promote a more diverse profile of visiting tourists and less reliance on traditional core inbound markets.
The sector today attracts students from countries which are not traditional tourist source markets for Malta, such as Brazil, Japan, Colombia and Turkey ; with length of stays typically extending more than 30 days. In 2018 these non-traditional markets accounted for around 28% of total students weeks registered by the industry.
Italy, France and Germany remain top source markets for the ELT sector in Malta with a 44% share of all student weeks registered during 2019.
The annual FELTOM survey carried out by Deloitte shows that total net revenue from this sector in 2018 decreased by 7.1% when compared to the previous year. This revenue drop was mainly driven by volume rather than spend as the average turnover per student week (net of agency commissions) improved by 5.4%.
Revenue growth per student week was mostly driven by accommodation revenue which increased by 6% in line with general accommodation prices across the island. Tuition revenue also increased slightly by 1.2%. Other ancillary revenue generated through activities increased by 13.9%, from €33.16 per student week in 2017 to
€37.78 in 2018.
The FELTOM-Deloitte survey shows that during 2018, total direct costs per student week increased by 7.8%. The increase was however muted by the decline in student weeks, resulting in an overall decrease of 5% in the total direct costs reported by the industry. Accommodation costs per student week continued to increase. Total teacher payroll costs during 2018 remained relatively flat when compared to the previous year. The number of teaching staff, as reported by the NSO, was however down 16%, which effectively implies higher payroll costs per teacher employed. Activity costs increased by 19.5%.
Total overhead costs have been contained as a result of lower marketing costs (-14.5%), energy and utility costs (-13.9%) and administration costs (-0.9%). Rent and non-teaching payroll costs increased by 3.7% and 2.2% respectively.
Total direct contribution in 2018 decreased by 9.8% when compared to the previous year. This drop was mainly the result of lower volumes, as the average contribution per student week actually improved by 2.3%.
Overall profitability of the sector is estimated to have fallen to approximately €10.9 million. Despite this deterioration, profitability levels are still marginally higher those registered in 2015 and 2016. On a per student week basis, there has also been a marked improvement over 2016, driven primarily by higher average turnover and controlled overheads in 2018.
https://www2.deloitte.com/mt/en/pages/finance/articles/mt-english-language-travel-industry-report.html

JEAN-PAUL TARRIEUX